The Gamechanger Hub for iGaming, Crypto & Fintech
Smarter deals. Faster scale. Real results.
Bake The Game
Our Mission
Bake The Game is a strategic growth hub that helps brands scale faster, smarter, and with measurable ROI across high-risk verticals — from iGaming and Crypto to Fintech and beyond.
We don’t sell services — we bake business growth. Our approach blends business development, lead generation, sales training, and corporate growth psychology into one ecosystem designed to accelerate your go-to-market strategy, strengthen partnerships, and turn potential into performance.
We don’t replace your teams — we enhance them. By combining external expertise with internal capabilities, we help leaders assess market and hiring risks, validate strategies, and make growth decisions with confidence.
Every brand has its recipe — we just help you bake it right!
Freshly Baked Growth Solutions
BDM-as-a-Service
Sales Training & Playbooks
Fresh Leads, Fresh Deals
"Your representative at conferences and negotiations without the expense of flights, visas and hotels."
Formats:
In any country - from Lisbon to Macau: we connect representatives with experience in Tier-1 events (SBC, SiGMA, iGB, ICE, G2E, NEXT.io etc.).
Process:
- Before: the event: ICP, participant analysis, meeting plan, intro and warm up, materials (scripts/decks), logistics.
- During: meetings on your behalf, networking (VIP/after-party), gathering contacts, minutes for each meeting.
- After: follower-ups, qualification (MQL/SQL), lead handover with history and recommendations, optional follow-up to the deal.
Deliverable artifacts:
- Meeting plan, target list, scripts;
- Meeting log;
- Post-event report;
- Lead package with priorities and recommendations;
- Recording/summary of key negotiations.
Fresh Leads, Fresh Deals
Sales Training & Playbooks
Fresh Leads, Fresh Deals
"We don't sell bases - we create live entry points into the business."
Model:
Research → personalized outreach → intro meetings → qualification → handover + market intelligence.
Process:
- Preparation: ICP, TAM/SAM/SOM, map of companies and LPRs.
- Activation: multi-channel outreach (LinkedIn, email, calls), A/B message tests, meeting calendar.
- Qualification: MQL/SQL criteria, scoring (interest/budget/timeline/role).
- Handover: full history, recommendations, next step scripts, integration into client's CRM.
Transparency:
Live dashboard (Notion/Trello/Sheets etc.), weekly standups, touch log.
KPI:
- Reply rate;
- Meeting booked;
- SQL rate;
- Cost per SQL;
- Win rate;
- Time-to-first-lead (1-2 weeks).
Our Benefits:
- Direct access to our proprietary network of decision-makers, built over years of experience in the iGaming, Fintech, and Crypto industries.
- Collectively, our team has a network of over 15,000 verified business contacts—from C-suite executives and founders to senior managers and buyers.
- This accelerates the process of warm introductions, shortens the prospecting phase, and significantly increases the chances of connecting with hot, convertible offers.
Sales Training & Playbooks
Sales Training & Playbooks
Corporate Growth Psychology
"We train teams to sell in a way that shortens the deal cycle and increases conversion."
Products and formats:
- Intensives (1-2 days);
- Playbooks (scripts, email/LI sequences, objection handling);
- Team coaching (monthly);
- Executive coaching (1:1).
Program content:
- ICP and value messaging;
- Outreach and discovery;
- MEDDICC/BANT;
- Negotiation;
- Closing;
- Post-sale handover;
- Role play and debriefing.
Results and metrics:
- Conversion-to-meeting;
- Sales cycle;
- Close rate;
- Deal size;
- Ramp-up of new seals.
Corporate Growth Psychology
Corporate Growth Psychology
Corporate Growth Psychology
"Psychology and growth strategies for teams that want more than KPIs."
Executive & Leadership Support:
- Working with executives and C-Levels.
- Developing leadership competencies, stress management and building resilient teams.
Team programs:
- Anti-burnout workshops and trust development programs within the team.
- Trainings on communication, emotional stability and interaction between departments.
Individual counseling:
- Anonymous sessions with employees.
- Work with stress, motivation, conflicts and professional burnout.
Our Benefits:
- Certified corporate psychologists with experience in high-stress industries and environments.
- Complete confidentiality and anonymity of sessions.
- Understanding the business context and linking to company KPIs.
- Reducing turnover and increasing engagement through psychological resilience and mindfulness.
- Psychological resilience and team mindfulness directly impact business results. We capture ROI on retention, engagement and performance metrics.
The Gamechanger Hub
Corporate Growth Psychology
The Gamechanger Hub
“We curate the options — you make the decisions.”
Curation, analysis of alternatives, negotiation and customized startup/scale-up roadmap.
What the roadmap includes:
- Legal & Banking (Malta/Estonia/Lithuania, High-Risk accounts);
- Licensing (MGA/Curacao/IoM);
- Platforms/Aggregators/Providers;
- Payments/PSP & Orchestration;
- CRM/ERP/AI;
- SEO/PR/Affiliates/Performance;
- HR/BDM/Sales & Retention/Coaching;
- Event-marketing.
Deliverable Artifacts:
- Report comparing options (cost/timeline/risks);
- Contract/intro drafts;
- Integration plan;
- Timeplan and budget.
Freshly Baked Media
Corporate Growth Psychology
The Gamechanger Hub
"Insights, interviews, and market stories — straight from the oven."
Soon you’ll find here our takes on iGaming, Crypto & Fintech trends,
partner spotlights, and behind-the-scenes growth recipes.