Bake The Game is a strategic growth hub that helps brands scale faster, smarter, and with measurable ROI across high-risk verticals — from iGaming and Crypto to Fintech and beyond.
We don’t sell services — we bake business growth. Our approach blends business development, lead generation, sales training, and corporate growth psychology into one ecosystem designed to accelerate your go-to-market strategy, strengthen partnerships, and turn potential into performance.
We don’t replace your teams — we enhance them. By combining external expertise with internal capabilities, we help leaders assess market and hiring risks, validate strategies, and make growth decisions with confidence.
Every brand has its recipe — we just help you bake it right!
"Your representative at conferences and negotiations without the expense of flights, visas and hotels."
Formats:
In any country - from Lisbon to Macau: we connect representatives with experience in Tier-1 events (SBC, SiGMA, iGB, ICE, G2E, NEXT.io etc.).
Process:
- Before: the event: ICP, participant analysis, meeting plan, intro and warm up, materials (scripts/decks), logistics.
- During: meetings on your behalf, networking (VIP/after-party), gathering contacts, minutes for each meeting.
- After: follower-ups, qualification (MQL/SQL), lead handover with history and recommendations, optional follow-up to the deal.
Deliverable artifacts:
- Meeting plan, target list, scripts;
- Meeting log;
- Post-event report;
- Lead package with priorities and recommendations;
- Recording/summary of key negotiations.
"We don't sell bases - we create live entry points into the business."
Model:
Research → personalized outreach → intro meetings → qualification → handover + market intelligence.
Process:
- Preparation: ICP, TAM/SAM/SOM, map of companies and LPRs.
- Activation: multi-channel outreach (LinkedIn, email, calls), A/B message tests, meeting calendar.
- Qualification: MQL/SQL criteria, scoring (interest/budget/timeline/role).
- Handover: full history, recommendations, next step scripts, integration into client's CRM.
Transparency:
Live dashboard (Notion/Trello/Sheets etc.), weekly standups, touch log.
KPI:
- Reply rate;
- Meeting booked;
- SQL rate;
- Cost per SQL;
- Win rate;
- Time-to-first-lead (1-2 weeks).
Our Benefits:
- Direct access to our proprietary network of decision-makers, built over years of experience in the iGaming, Fintech, and Crypto industries.
- Collectively, our team has a network of over 15,000 verified business contacts—from C-suite executives and founders to senior managers and buyers.
- This accelerates the process of warm introductions, shortens the prospecting phase, and significantly increases the chances of connecting with hot, convertible offers.
"We train teams to sell in a way that shortens the deal cycle and increases conversion."
Products and formats:
- Intensives (1-2 days);
- Playbooks (scripts, email/LI sequences, objection handling);
- Team coaching (monthly);
- Executive coaching (1:1).
Program content:
- ICP and value messaging;
- Outreach and discovery;
- MEDDICC/BANT;
- Negotiation;
- Closing;
- Post-sale handover;
- Role play and debriefing.
Results and metrics:
- Conversion-to-meeting;
- Sales cycle;
- Close rate;
- Deal size;
- Ramp-up of new seals.
"Psychology and growth strategies for teams that want more than KPIs."
Executive & Leadership Support:
- Working with executives and C-Levels.
- Developing leadership competencies, stress management and building resilient teams.
Team programs:
- Anti-burnout workshops and trust development programs within the team.
- Trainings on communication, emotional stability and interaction between departments.
Individual counseling:
- Anonymous sessions with employees.
- Work with stress, motivation, conflicts and professional burnout.
Our Benefits:
- Certified corporate psychologists with experience in high-stress industries and environments.
- Complete confidentiality and anonymity of sessions.
- Understanding the business context and linking to company KPIs.
- Reducing turnover and increasing engagement through psychological resilience and mindfulness.
- Psychological resilience and team mindfulness directly impact business results. We capture ROI on retention, engagement and performance metrics.
“We curate the options — you make the decisions.”
Curation, analysis of alternatives, negotiation and customized startup/scale-up roadmap.
What the roadmap includes:
- Legal & Banking (Malta/Estonia/Lithuania, High-Risk accounts);
- Licensing (MGA/Curacao/IoM);
- Platforms/Aggregators/Providers;
- Payments/PSP & Orchestration;
- CRM/ERP/AI;
- SEO/PR/Affiliates/Performance;
- HR/BDM/Sales & Retention/Coaching;
- Event-marketing.
Deliverable Artifacts:
- Report comparing options (cost/timeline/risks);
- Contract/intro drafts;
- Integration plan;
- Timeplan and budget.
"Insights, interviews, and market stories — straight from the oven."
Soon you’ll find here our takes on iGaming, Crypto & Fintech trends,
partner spotlights, and behind-the-scenes growth recipes.
Each of our five verticals operates with transparent KPIs, flexible pricing models, and a results-first mindset.
Malta, Europe